PERPETUAL LONDON
Branding for a jewellery rental company.
SOLUTION
This brand focuses on sustainability and making use of what the earth has given us. They use a cyclical process deeply embedded in the brands day to day activities of renting and restoring jewellery. 
By using a unique and modern serif and an earthy palette we aim to encourage people to see the re-imagined luxury and timelessness of jewellery rental as well as providing a sensation of fulfilment without having to buy.
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